The chain of luxury gyms will have nearly 80 clubs by the end of 2015 and has announced plans to launch a chain of upscale hotels with focus on physical health in Los Angeles and New York.
«Our client has a lifestyle of high performance,» said the head of marketing for Equinox Carlos Becil to Business Insider. «Our clientele is much more committed compared to the competition.»
Currently the location at Brickell, Miami is under construction as part of Brickell Heights, two residential towers located in the financial center of the city that will offer its residents all the benefits in fitness and health care that Equinox provide, along with a number of luxury amenities.
For more information about this project developed by Related Group, visit BrickellHeights.us
Taken from: Lutz, Ashley. «A Luxury Fitness Chain with an Insanely Loyal following Is Taking over the Industry.» Business Insider. Business Insider, Inc, 25 Apr. 2015. Web. 28 Apr. 2015.